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Leading up to Twestival Toronto on Thursday, we’ll be highlighting some of the amazing sponsors who are supporting the event. Today we chat with Luke Southern, Digital Strategist at GCI Canada.

Twestival Team: Tell us a bit about GCI Canada.
Luke Southern: GCI Canada is a full-service public relations agency based in Toronto, with a public affairs division in Ottawa. We represent many well-known brands including Mattel, Belkin and Dell.

TT: What motivated GCI to get involved with Twestival Toronto? 
LS: This will be the second time that GCI Canada has sponsored Twestival. We think the event is great way to support a charitable cause, and an opportunity for us to engage directly with some of the thought leaders in the world of social media.

TT: Why do you think Twestival Toronto is an event GCI should be supporting?
LS: Supporting Concern Worldwide’s humanitarian work around the globe is the best reason to sponsor.

TT: How is GCI embracing social media and social media events?
LS: The emergence of social media has transformed the public relations industry. Consumers today have higher expectations of the relationships they have with brands. At GCI, we believe in an integrated approach to public relations – bringing traditional media and social media together to achieve the best results for our clients.

TT: If you could request one song at Twestival Toronto what would it be?
LS: Telephone by Lady Gaga

TT: Tell us what you hope the event will be like in 140 characters or less. 
LS: “Just in home from #twestivalto. Over 1,000 attendees raised $20,000 for @Concern! Good for me, too… met half the people from my TweetDeck!” (140 exactly!)

Next Steps:

1. Follow @GCIGROUP on Twitter
2. Buy your ticket to Twestival Toronto

Thanks,

#TwestivalTO